2024

December

2024 – The Vision & Foundation

  • The idea of Raees & Cloths (R&C) was conceived as a new child company under Raees & Brothers Group (R&B Group).

  • Identified a market need for premium yet affordable men’s and boys’ shalwar kameez.

  • Conducted in-depth research on fabric quality, color trends, and sizing to ensure a perfect fit for our audience.

  • Developed a brand identity with a luxurious yet traditional feel, including the R&C logo and tagline: “Wear What Defines You.”

  • Created a strategic plan for a soft launch with a small investment, focusing on a limited variety of premium colors.

2025

January

2025 – Official Launch & Brand Positioning

  • January: Official launch of the Raees & Cloths (R&C) website, marking our entry into the online fashion industry.
  • February: Began adding products to our store, starting with an exclusive collection of five premium shalwar kameez colors for men and boys (ages 16-25).
  • March: Fully launched our first shalwar kameez collection, opening sales both online and offline.
  • April – June: Expanded our marketing efforts, running digital ad campaigns and influencer collaborations to build brand awareness.
  • July – December: Partnered with local retailers and stores to make our products available physically while expanding our online store’s reach.

2026

Soon

2026 – Expansion & Growth

  • Introduce new seasonal collections featuring more colors, patterns, and unique designs.
  • Launch formal and casual wear extensions beyond shalwar kameez.
  • Open brand pop-up shops in key cities to create a physical retail presence.
  • Strengthen logistics and nationwide delivery to ensure a seamless customer experience.

2027

Soon

2027 – Becoming an Industry Leader

  • Establish R&C as a premium men’s ethnic wear brand with a strong and loyal customer base.
  • Expand internationally, catering to Pakistanis and South Asian communities abroad.
  • Introduce a loyalty program for returning customers and brand ambassadors.
  • Plan for the opening of an R&C flagship store in a major city like Lahore, Karachi, Islamabad, Multan, Bhawalpur, or Faislabad.

The Future of Raees & Cloths (R&C)

With a strong foundation and strategic execution, R&C is on the path to becoming a household name in premium men’s traditional wear, blending luxury with affordability.